Brian Parton

Product Manager | Driving User-Centric, Data-Driven Product Solutions

Professional Experience

Highly-Rated Mobile App Rebuild: Directed a comprehensive UI/UX redesign using Kanban, collaborating closely with a newly onboarded engineer to enhance engagement and client satisfaction. Achieved a 4.9-star rating from 1,200+ Apple Store reviews and a 30% increase in invoice submissions within three months.
New Revenue Generating Platform: Spearheaded a cross-departmental initiative to design, develop, and beta launch a personalized incentive rewards platform supported by a 'Wizard of Oz' MVP. Validated market demand and drove a roadmap focused on scaling client engagement and loyalty while improving cost efficiency with automation.
Driving Fuel Card Adoption: Partnered with Data and Engineering to create a data pipeline and API orchestration powering an OTR Fuel Card Discount Truck Stop Finder tool. Improved client decision-making efficiency, driving a 15%+ increase in fuel card usage within the first two months.

Extu, Inc., Atlanta, GA | April 2023 – April 2024

Revamped client onboarding workflows by leveraging analytics to identify root-cause issues, boosting referral link signups from 0% to 4% and reducing customer support load.
Streamlined product team processes by implementing AI-driven tools for research and documentation, achieving up to a 90% reduction in time spent on repetitive tasks.
Led a cross-functional team to deliver a user-friendly workflow for compliance acceptance, ensuring adherence to evolving regulations while enhancing customer trust.
Collaborated with super users to validate prototype features for the GoTu Rewards platform, driving informed decisions on product enhancements.

OTR Solutions, Roswell, GA | April 2018 – January 2023

Facilitated stakeholder workshop conversations, leading to the design and launch of the Lumper Advance feature, reducing care team intervention time and enhancing client satisfaction.
Guided the successful migration of the Auto-Invoice feature to a microservice architecture, ensuring seamless API management and scalability.
Balanced shifting priorities across up to four Agile teams, aligning stakeholders and ensuring high-value initiatives were delivered on time without sacrificing quality.
Worked closely with UX and engineering teams to design and refine the Freight Rate Analyzer, leveraging iterative user feedback to shape a data-informed roadmap.