Brian Parton
Product Manager | Driving User-Centric, Data-Driven Product Solutions
About Me
I thrive at the intersection of user-centric design and data-driven decision-making, combining creativity with analytical rigor to build products that deliver measurable impact. With over five years of experience in SaaS and FinTech, I’ve led cross-functional teams to tackle complex challenges, consistently driving innovation and improving both user experiences and business outcomes.
My journey into product management began with a fascination for solving meaningful problems. Whether reimagining outdated workflows or scaling systems to meet growing demands, I approach each opportunity with a mindset of continuous improvement and extreme ownership. I believe that great products don’t just meet immediate needs; they anticipate future challenges and empower users to achieve more.
Collaboration is at the heart of my approach. I value diverse perspectives and work closely with stakeholders, engineers, designers, and users to ensure every product is both intuitive and impactful. Guided by principles of accountability, adaptability, and empathy, I strive to create environments where teams feel empowered to deliver their best work.
Outside of work, I enjoy exploring the world of sports analytics and finding ways to apply data insights to everyday decisions. I also love tackling creative projects, from cooking inventive meals for my family to designing systems that streamline workflows in surprising ways.
Case Studies
Core Skills
Product Lifecycle Management
Agile, Scrum, & Kanban
Cross-functional Team Leadership
API Development & Testing
User Centric UX Design
Data Analysis and Metrics Evaluation
Tools
Generative AI Tools
SQL
Figma
Jira / Azure
Pendo / Hotjar
Draw.io
Approaches and Achievements
Processes and Methodologies
Effective product management requires the right balance of structure and adaptability. Leveraging frameworks like Agile and Kanban, I focus on delivering iterative value while maintaining a clear long-term vision.
- Increased Release Frequency: Scaled engineering release frequency from 28 to 84 releases annually, while reducing post-release bug fixes by 40%.
- Iterative Development: Drove rapid iteration cycles to validate solutions, ensuring high-impact outcomes for both users and stakeholders.
Collaboration and Leadership
Building strong relationships across teams is critical to delivering impactful products. I view leadership as the ability to empower the team with information so their expertise can shine in support of the product vision.
- Cross-Functional Delivery Excellence: Led the GoTu Rewards initiative from concept to full beta in just three months, hitting the target launch date while aligning engineering, marketing, and product teams.
- Mentorship Impact: Trained over 20 team members, accelerating onboarding and boosting team productivity through hands-on guidance and knowledge-sharing initiatives.
Innovative Solutions
Innovation thrives at the intersection of creativity and practicality. I approach problems by exploring unconventional solutions that maximize impact while balancing constraints.
- Driving User Engagement: Overhauled the mobile app's invoice submission flow, driving a 30% increase in app invoice submissions and growing overall engagement. Replicated this success on the web portal, introducing a consistent and streamlined user experience across platforms.
- Simplifying Enrollment Flows: Redesigned Extu's marketing site enrollment process into a multi-step user flow, resolving a 0% conversion bottleneck and enabling smoother lead generation.
Key Learnings
Continuous Growth Through Reflection: Each project has provided invaluable lessons that have shaped my approach to product development, leadership, and user-centric design.
- Empathy Drives Success: Understanding user pain points is at the core of building meaningful solutions. Whether through direct interviews, data analysis, or testing prototypes, I ensure that every product decision is rooted in empathy and a deep understanding of user needs.
- Adaptability is Key: The product landscape is constantly changing, and successful managers must navigate ambiguity while maintaining focus. Iterative development allows for flexibility and ensures value is delivered continuously.
- Clear Communication is Essential: A shared understanding across teams ensures alignment and reduces inefficiencies. Product managers must articulate vision, strategy, and priorities clearly and consistently.
- Data-Led Decision-Making: Metrics and analytics are vital in refining workflows and validating the success of high-priority features.